Commissioned by the New York City Council to design the official brand identity for the Black, Latino & Asian Caucus.

The New York City Council Black, Latino and Asian Caucus partnered with us to develop a refreshed brand identity that reflects the unity, leadership, and cultural significance of the alliance. The objective was to create a visual system that felt modern, credible, and representative of the diverse communities the caucus serves.

We designed the identity to support clear communication across digital platforms, community initiatives, and public-facing materials while establishing a recognizable and cohesive visual presence. The final system balances professionalism with approachability, allowing the caucus to maintain consistency while engaging a broad audience.

Project Scope

→ Brand Identity Design
→ Color Palette Development
→ Typography System
→ Visual Identity Framework